Business

The Business Of Music

Course Fee R799.00

What this course is about?

Do you want to earn money with your music?

The first step would be to realise that music and business go hand in hand. Many musicians don’t pay enough attention to the business aspect of their careers, and end up broke and disillusioned by the industry. This course will help you understand the back end of the industry, and will give you the tools to become an effective music business owner. This course will teach you about planning long term, drawing up a business plan and budget, and explain the different kind of royalties. 

This course is a practical step-by-step guide, for artists and musicians for whom making music is more than just a hobby. 

Who should be doing this course?

This course is for any artist or musician who is serious about making music a successful career. This course will give you basic, entry level knowledge about what to expect when you enter into business side of music.

Learning outcomes

The course aims to teach participants:

  • The future of music.
  • How to plan for the long term music career – business plan.
  • What are record deals, independent recordings and distribution options.
  • How to do basic budgeting: income streams and possible expenses.
  • The different royalty types: artists, mechanicals, performance and broadcasting, as well as needle time.
  • The roles of producers, A&R managers and publishers.
  • Explain terms like glass master, repertoire, copyright licenses, radio play, CCLI, SAMRO, CAPASSO.
  • The importance of a publisher and an explanation of a Deed of Assignment.

HOW YOUR COURSE MARK IS CALCULATED?

Your course is mark is calculated using the average mark obtained in each of the Chapter tests. In order to pass this course, you must obtain a final course mark of at least 50%. This means that even if you fail a few of the chapter tests, if your test marks in the other chapter tests are high enough you will still be able to pass the course. Good Luck! 

Study at your own pace!

We’ve created our courses to suit your busy life! The duration of this course is based on a student guide where one 300 – 500 word article is read per day, and the assessment is done on a separate day after the relevant articles have been reviewed. But you can do the course in your own time and at your own pace. If you choose to do two readings per day, it will take you half of the estimated time, four readings per day means doing the course in a quarter of the time etc. We leave that decision up to you! 

In the 6 chapters of this course you'll be covering the following areas:

CHAPTER 1 Music Business?
CHAPTER 2 It’s All About Business
CHAPTER 3 What Are My Options?
CHAPTER 4 Let’s Talk Money
CHAPTER 5 Copyrights
CHAPTER 6 I’m A Songwriter
Thumbnail_mart-marie_schoeman

Mart-Marie Schoeman

Educator

Mart-Marie Schoeman has more than a decade's worth of experience in the South African music industry. In the early years, she was involved with Maranatha Record Company and Merchant Music. She spends a lot of her time as a music business consultant and does workshops across the country, training artists. She shares much of her expertise with local publishers and has managed the international sub-publisher CopyCare Africa. Mart-Marie has assisted many young and upcoming artists, through kick-starting their music careers with her valuable guidance.

Not sure if this is the right course for you?

Let one of your career counselors help you make the right choice.

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