Business

Certificate in Digital Marketing

Course Fee R799.00

What this course is about

Digital marketing refers to marketing that is done using channels and platforms online via digital device. The internet is a platform used by consumers to find and share information. The internet consists of different channels that consumers can use, such as a website or a social media channel. Online, consumers are faced with information all around them. Consumers are also growing increasingly sceptical about what brands say online. In order to for a brand to really stand out from the influx of information that consumers are exposed and at the same time to appeal to the consumers, it is important to understand the best practices of digital marketing. This course will explore the many facets of digital marketing, and how to go about successfully implementing campaigns that will result in a positive outcome for your business.

 

Who should be doing this course

This course is perfect for anyone involved in marketing, whether it be in a corporate environment, or in a small business environment. Also ideal for those individuals who are wanting to explore marketing as a career, and want a specific understanding about digital marketing within this realm.

 

Learning outcomes

After completing this course you should be able to:

Understand how digital marketing fits into the marketing framework

Identify different forms of online advertising

Demonstrate how to develop a successful e-mail marketing campaign

Understand how technology can benefit your company's marketing campaign

Understand digital marketing best practices

Demonstrate an understanding of website measurements and analytics

Understand ethics in social media

 

How your final mark is calculated?

Your course is mark is calculated using the average mark obtained in each of the Chapter tests. In order to pass this course, you must obtain a final course mark of at least 50%. This means that even if you fail a few of the chapter tests, if your test marks in the other chapter tests are high enough you will still be able to pass the course. Good Luck!

 

Study at your own pace!

We’ve created our courses to suit your busy life! The duration of this course is based on chapters and video clips to watch. Short multiple choice questions after chapters test understanding and possible application of knowledge. You can do the course in your own time and at your own pace. If you choose to do two readings per day, it will take you half of the estimated time, four readings per day means doing the course in a quarter of the time etc. We leave that decision up to you!

In the 5 chapters of this course you'll be covering the following areas:

CHAPTER 1 Introduction to Digital Marketing
CHAPTER 2 Major Forms of Online Advertising
CHAPTER 3 Writing for the Web
CHAPTER 4 Web Measurement & Analytics
CHAPTER 5 Practical Ethics
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Colin Campbell

Educator

Dr. Colin Campbell is an Assistant Professor of Marketing at Kent State University. At a broad level, Colin is interested in how the internet, social media, and mobile devices are evolving marketing theory and practice. His thesis was one of the first set of studies to explore the causes and effects of consumer generated advertising. His current research examines online video advertising and native advertising. Colin has published over 30 academic articles and presented at numerous national and international conferences. He serves on the editorial review board of the Journal of Advertising Research, the Journal of Advertising, the Services Industries Journal, Marketing Education Review, and the International Journal of Market Research.
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Professor Elsamari Botha

Educator

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Further Your Digital Knowledge

Willem Joubert
24-02-2018

This is a very nice course. If you have a marketing background this will refresh your memory and ensure that you keep up to date with modern technology and where the market is moving from a marketing perspective.

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Online course in digital marketing

Mogamat Thakier Salie
04-06-2020

Was a really interesting course and I really enjoyed all the learning. Thank you.

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