Business

Certificate in Digital Marketing

Course Fee R799.00

What Is This Course About?

This course has been designed for anyone who is currently in or would like to enter a job in marketing. The focus of the course is to teach people the role of marketing in the digital space, ensuring that they are able to maximise the effect of their online marketing efforts using a range of tools, platforms, methods and measurements. The course includes several case studies which gives the learner an idea of lessons learnt in the digital marketing worlds. Anyone who is interested in marketing, specifically digital marketing, will benefit from this course and excel in any current or future job. 
 

Learning Outcomes

  • Understand how digital marketing differs from traditional marketing
  • Learn how to use SEO and online marketing campaigns effectively
  • Determine what prospecting means and how it is done
  • Understand the different ways to contact customers
  • Learn how to qualify customers’ needs
  • Determine how to deliver an effective sales presentation
  • Learn how to handle customers objections
  • Learn how to negotiate with customers
  • Overcome customer objections
  • Determine how to deliver effective after sales service
  • Gain an understanding of how to retain customers in the long term

How Is Your Course Mark Calculated

Your course mark is calculated using the average mark obtained in each of the Chapter tests. In order to pass this course, you must obtain a final course mark of at least 50%. This means that even if you fail a few of the chapter tests, if your test marks in the other chapter tests are high enough you will still be able to pass the course. Good Luck! 

Study at your own pace!

We’ve created our courses to suit your busy life! The duration of this course is based on a student guide where one 300 – 500 word article is read per day, and the assessment is done on a separate day after the relevant articles have been reviewed. But you can do the course in your own time and at your own pace. If you choose to do two readings per day, it will take you half of the estimated time, four readings per day means doing the course in a quarter of the time etc. We leave that decision up to you! 

In the 5 chapters of this course you'll be covering the following areas:

CHAPTER 1 Introduction to Digital Marketing
CHAPTER 2 Major Forms of Online Advertising
CHAPTER 3 Writing for the Web
CHAPTER 4 Web Measurement & Analytics
CHAPTER 5 Practical Ethics
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Colin Campbell

Educator

Dr. Colin Campbell is an Assistant Professor of Marketing at Kent State University. At a broad level, Colin is interested in how the internet, social media, and mobile devices are evolving marketing theory and practice. His thesis was one of the first set of studies to explore the causes and effects of consumer generated advertising. His current research examines online video advertising and native advertising. Colin has published over 30 academic articles and presented at numerous national and international conferences. He serves on the editorial review board of the Journal of Advertising Research, the Journal of Advertising, the Services Industries Journal, Marketing Education Review, and the International Journal of Market Research.
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Professor Elsamari Botha

Educator

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Further Your Digital Knowledge

Willem Joubert
24-02-2018

This is a very nice course. If you have a marketing background this will refresh your memory and ensure that you keep up to date with modern technology and where the market is moving from a marketing perspective.

Download Course Notes

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