Business

Certificate in Digital Marketing

Course Fee R799.00

In the 5 chapters of this course you'll be covering the following areas:

CHAPTER 1 Introduction to Digital Marketing
CHAPTER 2 Major Forms of Online Advertising
CHAPTER 3 Writing for the Web
CHAPTER 4 Web Measurement & Analytics
CHAPTER 5 Practical Ethics
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Colin Campbell

Educator

Dr. Colin Campbell is an Assistant Professor of Marketing at Kent State University. At a broad level, Colin is interested in how the internet, social media, and mobile devices are evolving marketing theory and practice. His thesis was one of the first set of studies to explore the causes and effects of consumer generated advertising. His current research examines online video advertising and native advertising. Colin has published over 30 academic articles and presented at numerous national and international conferences. He serves on the editorial review board of the Journal of Advertising Research, the Journal of Advertising, the Services Industries Journal, Marketing Education Review, and the International Journal of Market Research.
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Professor Elsamari Botha

Educator

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Further Your Digital Knowledge

Willem Joubert
24-02-2018

This is a very nice course. If you have a marketing background this will refresh your memory and ensure that you keep up to date with modern technology and where the market is moving from a marketing perspective.

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