Business

Enterprises University of Pretoria: Event Management Course

Course Fee R1,599.00

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What this course is about?

The Introductory Course in Events Management provides you with a basic overview of events coordination with a strong focus on the events management process at its core. The course covers specific aspects of events management and include planning, project and risk management, marketing and budgeting, and event evaluation. During the course, you will gain the requisite skills and knowledge to successfully bring a concept to life, plan accordingly to execute seamless events, and coordinate the full scope of events from beginning to end.

Who should be doing this course?

This course is both for event managers who would like to sharpen their skillset, and for those wanting to become event managers. It touches on all the key aspects of being an event manager, and offers learners key insights and practical tips with regard to aspects like team management and budgeting to marketing an event.

Learning outcomes

After completion of the course, delegates should have the necessary skills to plan and coordinate successful events.

HOW YOUR COURSE MARK IS CALCULATED?

Your course is mark is calculated using the average mark obtained in each of the Chapter tests. In order to pass this course, you must obtain a final course mark of at least 50%. This means that even if you fail a few of the chapter tests, if your test marks in the other chapter tests are high enough you will still be able to pass the course. Good Luck!

Study at your own pace!

We’ve created our courses to suit your busy life! The duration of this course is based on a student guide where one 300 – 500 word article is read per day, and the assessment is done on a separate day after the relevant articles have been reviewed. But you can do the course in your own time and at your own pace. If you choose to do two readings per day, it will take you half of the estimated time, four readings per day means doing the course in a quarter of the time etc. We leave that decision up to you!

In the 9 chapters of this course you'll be covering the following areas:

CHAPTER 1 Introduction to Events
CHAPTER 2 Characteristics of a Successful Event Manager
CHAPTER 3 Marketing of Events
CHAPTER 4 How to Project Manage the Event
CHAPTER 5 Organising the Event Team
CHAPTER 6 Event Logistics and Risk
CHAPTER 7 How to Budget for your Event: Financial Planning Basics
CHAPTER 8 The Event Manager as an Entrepreneur
CHAPTER 9 Evaluating the Event
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Dr Elizabeth Ann du Preez

Educator

Elizabeth Ann du Preez (PhD) is a senior lecturer in the Division Tourism Management, Department of Marketing Management at the University of Pretoria. She lectures and supervises students at the postgraduate level. Areas of research interest include destination marketing and management, sport tourism, and environmentally responsible behaviour of tourists. She has undertaken and participated in various research projects for industry stakeholders, including aspects of destination competitiveness, tourism experiences, sport tourism strategy and curriculum development. She has also presented components of capacity building courses for public administrators. Academic publications include articles in accredited journal and conference papers.
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Professor Elsamari Botha

Educator

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Event Management

Sifiso Victor Manyana
18-11-2019

I really enjoyed the course, all is well, course well set out and easy to understand for that matter its also affordable and flexible no stress and rush, it helped a loth to also keep my mind away from a lot of stresses, personal and work related stress. Thank you.

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