How To Write A Business Plan

Course Fee R799.00

What is this course is about?

This course extends the thinking done in Entrepreneurship Planning, to explain what a full blown business plan ought to look like. We look at the reasons for drafting a business plan and the standard format of such a plan. Subsections of the plan include: infrastructure, marketing, operations, management, and finance. Thereafter we look at some of the practical problems associated with drawing up business plans – and how best to deal with these.

Who should be doing this course?

This course would be open to people interested in starting a business. You might be unemployed, or currently employed but looking to start something on the side. Alternatively, you might want to cash in your pension and invest in a business full time. Lack of education is no issue. Many great business leaders are university drop-outs because the pull of a business opportunity is too strong.

Learning Outcomes

After completing this course, you should be able to:

  • Understand the basics concepts of the course –how businesses create value and why finance is often required in order to develop a business such that it can create value for the customer. Recapping the Business Canvas and extrapolating it to a full blown Business Plan.
  • An overview of what a typical business plan looks like.
  • Examining the Products and/or Services Plan.
  • Examining the Marketing Plan.
  • Examining the Operations Plan.
  • Examining the Management Plan.
  • Examining the Financial Plan
  • Identifying key problems when drafting plans – and how we can solve these.

How is your course mark calculated?

Your course mark is calculated using the average mark obtained in each of the Chapter tests. In order to pass this course, you must obtain a final course mark of at least 50%. This means that even if you fail a few of the chapter tests, if your test marks in the other chapter tests are high enough you will still be able to pass the course. Good Luck! 

Study at your own pace!

We’ve created our courses to suit your busy life! The duration of this course is based on a student guide where one 300 – 500 word article is read per day, and the assessment is done on a separate day after the relevant articles have been reviewed. But you can do the course in your own time and at your own pace. If you choose to do two readings per day, it will take you half of the estimated time, four readings per day means doing the course in a quarter of the time etc. We leave that decision up to you! 

In the 8 chapters of this course you'll be covering the following areas:

CHAPTER 1 Introduction
CHAPTER 2 The SWOT Analysis
CHAPTER 3 Looking Inside The Business
CHAPTER 4 Understanding The Customer
CHAPTER 5 Understanding The Competition
CHAPTER 6 Setting The Strategy
CHAPTER 7 Financial
CHAPTER 8 Cosolidation

Prof David Priilaid


Prof Priilaid is an academic currently resident at the University of Cape Town, which is rated the top university in Africa and is regularly pegged within the top 100 to 150 universities globally. Within the School of Management Studies he convenes the Postgraduate Diploma in Entrepreneurship, teaching a number of topics across the school, including entrepreneurial strategies, new venture planning, blue-ocean thinking, customer-facing strategy, and creativity in business. He is regarded as one of the faculty’s top teachers, in 2009 receiving the CHED Award for Collaborative Educational Practice in recognition of innovative educational practice at UCT.

Dr Jan Kietzmann


Jan Kietzmann received his PhD in 2007 from the London School of Economics and joined Simon Fraser University's Beedie School of Business at SFU in 2008. As a professor of MIS and of Innovation & Entrepreneurship, Jan's research interests combine organizational and social perspectives related to new and emerging technologies. Jan’s current research projects include such phenomena as social media, crowdsourcing, user-generated content, 3D printing, gamification and sharing economies. Jan is perhaps best known for his award-winning 2011 article "Social media? Get serious!". Understanding the functional building blocks of social media.

Not sure if this is the right course for you?

Let one of your career counselors help you make the right choice.

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