Convener: TSiBA Education
What is this courseabout? This course explores the relationship between a business and its customers. In this course you will learn about different types of customers,...
What this course is about?
This course is focused on introducing students to the vital and exciting function of retail merchandising. Retailers everywhere today, rely heavily on merchandisers, to ensure that their products are always presented as attractive and accessible as possible to customers on the shopfloor, and at the point of sale. Merchandising fulfils many vital functions in a retail store – but its primary function is to maximise the retailer’s sales.
Introduction to Merchandising covers all the essential principles and practices of the retail merchandising function, and its critically important role within the retail industry. It also shows how merchandising can open doors for you into other related jobs in retail and marketing! The material is presented in a conversational, practical way, with fun, stimulating exercises and illustrations throughout – to make this course come alive for you!
Who should be doing this course?
This course was designed especially for school leavers and young adults; who would like to enter the dynamic world of retailing, or the Fast Moving Consumer Goods (”FMCG”) marketing industry – but, who has had no formal training or experience in this field, and don’t really know where to start.
After completing this course, you should be able to:
HOW YOUR COURSE MARK IS CALCULATED?
Your course is mark is calculated using the average mark obtained in each of the Chapter tests. In order to pass this course, you must obtain a final course mark of at least 50%. This means that even if you fail a few of the chapter tests, if your test marks in the other chapter tests are high enough you will still be able to pass the course. Good Luck!
Study at your own pace!
We’ve created our courses to suit your busy life! The duration of this course is based on a student guide where one 300 – 500 word article is read per day, and the assessment is done on a separate day after the relevant articles have been reviewed. But you can do the course in your own time and at your own pace. If you choose to do two readings per day, it will take you half of the estimated time, four readings per day means doing the course in a quarter of the time etc. We leave that decision up to you!
In the 5 chapters of this course you'll be covering the following areas:
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Convener: TSiBA Education
Convener: Paul Nzounhenda
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Convener: Nina Madsen
On completion of this course you will have gained insights into what retail is, the role of a retailer and how to get started in a retail business. The course focuses on...
Convener: Luigi McLeod
This course serves to instruct the reader on how to use social media and is a guide to its benefits and dangers. Included are step by step instructions on setting up and...