Business

Personal Branding

Course Fee R1,299.00

What Is This Course About?

"To be in business today, your most important job is to be head marketer for the brand called You." Tom Peters

You and I, live in a fast-paced dynamic world full of amazing career and business opportunities.

And it’s never been easier for you to start a business, build a career path or establish a public profile.

The internet and digital platforms have made this possible for you, at the fraction of what it used to cost just 10 years ago.

And yet, at the same time, it’s never been harder for you to be noticed; to gain people’s attention, to gain their trust, and to unlock major career and business opportunities.

But you can cut through all the clutter, stand out, and position yourself for success using one of the simplest and most effective strategies in business today.

That strategy is Personal Branding.

Developing your personal brand, packages you in a way that makes sure that who you are on the inside will show on the outside.

Whether you are building a profile as a public speaker, as a corporate leader, author, a politician, sportsperson, social activist or a celebrity blogger, or simply wanting to take your business and career to the next level, there is a strong and clear correlation between personal branding and higher levels of success.

Without ‘getting’ this, you are likely to carry on investing a lot of time, money and energy into your business or career, without the kind of exposure, credibility and increased reward you are seeking.

Whilst this may seem obvious, perhaps you don’t yet understand the magnitude and power of personal branding.

Personal Brands can bring change to the world. Oprah got America reading, Jamie Oliver used his influence to change the way children are eating. Richard Branson built a business empire. And Arianna Huffington has made American think about their well-being and what really matters in life. Personal branding got more than one US president elected, and has made Gisele Bundchen into a brand representative that has outperformed the Dow Jones

Such is the power of personal branding.

And here’s the great news: personal branding is helping people just like you, to create value, career opportunities and financial wealth every day. You can leverage the same strategies they do. You can build brand equity just like they have.

And in this course, we’ll introduce you to some personal brands on the rise, doing just that.

And anyone, including you, can do it an authentic and effective way, by doing 5 basic things well:

  1. Clarify: Getting clear on what your brand is, what you offer the world, and who your audience is.
  2. Create: Designing and packaging a consistent professional brand identity, that represents you authenticity to the world, and one that can be easily recognised.
  3. Communicate: Shaping your value into a message that lands with effect for your audience, helping you to genuinely connect with them.
  4. Channels: Deciding which platform best positions you, to share your content.
  5. Consolidate: Developing your brand as a long-term business that creates success, value and wealth for you, and the lives of people who trust and connect with you.

To help you do this, Educate24 and I have put these 5 parts into a practical and highly effective step-by- step course. The course uses a Tell-Show-Do method allowing you to build your personal brand day-by-day, lesson-by- lesson, step-by- step, supported by countless examples and a full Course workbook.

This course is about you and for you. It is one of the most valuable investments you can make in yourself, your business and your career.

Do this course and follow the simple steps and you WILL have a personal brand that will attract business and career success to you.

So, do you want to:

  1. Achieve greater success in your personal life, career and business?
  2. To raise your game, earn more, do more, open doors and attract amazing opportunities you thought not possible?
  3. To focus your energy, make yourself distinct in a busy world, gain the attention of others, becoming influential?
  4. Do you want to become an established thought leader, trusted influencer and recognised authority?
  5. To develop a public profile, and share a powerful message with the world?
  6. Attract opportunities, appear on stage and get published? Build a business that helps people and changes lives?

And if you are a careerist, or corporate executive, do you want to raise your profile and advance your career opportunities?

Then consider that Personal Branding is the one business that changes everything.

How Is Your Course Mark Calculated

Your course mark is calculated using the average mark obtained in each of the Chapter tests. In order to pass this course, you must obtain a final course mark of at least 50%. This means that even if you fail a few of the chapter tests, if your test marks in the other chapter tests are high enough you will still be able to pass the course. Good Luck! 

Study at your own pace!

We’ve created our courses to suit your busy life! The duration of this course is based on a student guide where one article is read per day, varying in length, and the assessment is done on a separate day after the relevant articles have been reviewed. But you can do the course in your own time and at your own pace. If you choose to do two readings per day, it will take you half of the estimated time, four readings per day means doing the course in a quarter of the time etc. We leave that decision up to you! 

In the 7 chapters of this course you'll be covering the following areas:

CHAPTER 1 Introduction to Personal Branding
CHAPTER 2 Principles and Elements of Successful Personal Brands
CHAPTER 3 Clarify your Personal Brand
CHAPTER 4 Create your Personal Brand
CHAPTER 5 Communicate your Personal Brand
CHAPTER 6 Channel your Personal Brand
CHAPTER 7 Consolidate your Personal Brand
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Dr. Mark Vella ND

Educator

As a thought-leading mentor, coach and counsel to entrepreneurs, executives and businesses, Mark Vella draws on 22-years of experience gained in the Governance and Strategy, Medicine & Wellness, Education & Training, Personal Development and Urban Management sectors. His clients have included Saldhanna Fisheries, Real Meal Revolution, Grai Labs, the Sun Exchange and Wellness Warehouse. Mark has featured at Silicon Cape, UCT Upstarts, Net Prophet, & the Bokeh Fashion Film Festival. He is the founder of 24Slidesofinspiration and the resident coach for TEDxAIM’s. Registered as a Naturopathic Doctor with the AHPCSA, and with a Business Management Honours from UCT GSB, Mark cut his teeth starting and leading socially innovative projects and organisations. Mark authored and designed several wellness programs and qualifications, including the world’s first internet and call centre protocol database in Natural Medicine. His books have sold over 150 000 copies and have been translated into 9 languages. Mark has been a 2011 finalist in the Sanlam Entrepreneur of the Year and made the final rounds of The Big Break Social Entrepreneurs Competition two years in a row. He has been National adjudicator in the 2012 SEDA Small Business Stars Competition, and Judge at the National Gazelles, an SME business growth acceleration programme.
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Professor Elsamari Botha

Educator

Download Course Notes

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