What is this course about?

This course explores the relationship between a business and its customers. In this course you will learn about different types of customers, techniques for working with customers and how to build customer relationship skills. You will also learn how technology can be used to enhance customer relationships, and how to win back defecting customers.

Who should be doing this course?

This course is suitable for anyone who is interested in learning more about customer relationships in business.
Whether you are a new business owner, wanting to create customer relationships, or an established organization seeking for ways to improve your customer relationships this course will teach you how to build effective and profitable customer relationships.

Learning outcomes

After completing this course, you should be able to:

• Describe the types of customer relationships in business
• Discuss ways of getting to know your customer
• Use different techniques for building customer relationships
• Manage customer retention
• Review the use of technology in building customer relationships
• Identify reasons why customers leave

How is your course mark calculated? 

Your course mark is calculated using the average mark obtained in each of the Chapter tests. In order to pass this course, you must obtain a final course mark of at least 50%. This means that even if you fail a few of the chapter tests, if your test marks in the other chapter tests are high enough you will still be able to pass the course. Good Luck!

Study at your own pace!

We’ve created our courses to suit your busy life! The duration of this course is based on a student guide where one 300 – 500 word article is read per day, and the assessment is done on a separate day after the relevant articles have been reviewed. But you can do the course in your own time and at your own pace. If you choose to do two readings per day, it will take you half of the estimated time, four readings per day means doing the course in a quarter of the time etc. We leave that decision up to you!